About Reva
We build the customer record a jewellery business never had.
Reva is made by Ritava Labs LLC for jewellery wholesalers, manufacturers, and retailers: one workspace that holds the customer conversations, call notes, and business records your team already produces, so the owner can ask questions across all of it.
Why Reva exists
In a jewellery business, the customer record is a conversation.
Almost nothing about a relationship is written down in a system. Reva starts from that fact instead of arguing with it.
The price discussion happens on WhatsApp. The change to a design happens on a call. The delivery promise is made by a salesperson who remembers it. The ERP only sees the order once it is confirmed, so the part that decides whether a customer comes back is the part no system holds.
That works while the owner can keep the whole business in their head. Once the team grows across sales, the order department, and coordination, the information stops travelling. The owner starts the day collecting updates instead of making decisions.
Reva was built for that gap. The conversations your team is already having, the calls they log, and the customer details they already keep become one record per customer, and Reva tells you where those sources disagree rather than guessing. Nobody has to change how they talk to customers.
How we build
Four commitments we do not trade away.
We show you where the sources disagree
When a message, a call, and a record tell different stories, Reva shows you the disagreement instead of quietly picking one. It says what it could not find, how recent each source is, and which message, call, or record an answer came from.
Access stays where it already is
A salesperson, a coordinator, an accountant, and an owner do not see the same customer information today. Reva keeps those boundaries, and its answers follow the same limits as the person asking.
We fit the way your team already works
Reva builds the record from the WhatsApp conversations your team is already having, so nobody has to type customer notes into a CRM. Calls are the one place we ask for a step: a recording or a short voice note, and Reva files the rest against the right customer.
The jewellery work is built in, not configured
Reva already knows what a quotation follow-up, an exhibition list, and a demand report are for a jewellery business. You are not handed an empty CRM and asked to model your own trade inside it.
Who is behind Reva
Reva is built by Pratik Jain.
- Role
- Founder, Ritava Labs LLC
- Before Reva
- Amazon, then HOAi (YC W22)
I grew up in Mumbai around jewellery businesses, and I have spent the last seven years building software: six years at Amazon, then at a YC-backed AI company putting agents into an industry where the buyers are not technical and trust has to be earned before anything is adopted.
Reva comes out of both halves. It is built around how these businesses actually work, and built so that every answer it gives can be checked against the conversation, call, or record behind it.
Ritava Labs LLCOperator of Reva · San Jose, California, United Statessupport@ritavalabs.comhttps://ritavalabs.comSee Reva with your own customer work.
A short call, one real job from your business, and an honest answer about whether Reva helps you yet.